Women empowerment and economic development are closely related in one direction, development alone can play a major role in driving down inequality between men and women in the other direction, empowering women may benefit development.
Nowadays, women in business can act as essential players for development. The role of women as entrepreneurs or business women has become more significant. It is important to analyze the opportunities to women’s business development in order to enhance their contribution to Economic Development.
For Women Entrepreneurs, especially those with small e-commerce businesses bring additional information resources and can open new communication channels, particularly for marginalized communities. Therefore, equitable access to e-commerce for women entrepreneurs needs to be taken into account by support services. More supportive policies are required to support women e-commerce entrepreneurs by providing them with adequate training programs and information, easing the payment channel and the access to finance, and echoing their voices.
Amazon launched ‘Saheli’ program to empower women entrepreneurs in India. The Saheli store will feature unique items produced locally by these women entrepreneurs — including handicrafts, apparel, handbags, home décor, etc to grow women now the online retail company to sell their products across the country.
Promotion of entrepreneurship amongst women has become the key motive of the program Because Amazon is India’s biggest online market place and one get unparalleled reach to millions of Amazon customers. The company opens up its vast market to these entrepreneurs. They have a huge customer base to touch.
